DIY Book Launch Plan with Fran Hauser
If you’re an author whose book is coming out in three-six months and are looking for a book marketing expert to help you develop a customized launch plan, this one’s for you!
DIY Book Launch Plan
This program includes:
✓ A 90-minute one-on-one session with Fran Hauser (virtual or at Bedford Books), where you will learn her 7-step process of a successful book launch.
✓ Access to a library of all the assets and tools you’ll need to execute each step (email templates, social media assets, and project plans).
✓ Post-session communication with Fran via email (up to three emails).
Key takeaways:
✓ Ready-to-go emails for outreach to media, friends/colleagues, influencers, and more.
✓ A plan to recruit launch team members.
✓ Collateral templates (press kit, online media kit, and more).
✓ ARC distribution plan (getting the book to people who can amplify).
✓ Content calendar for social media and other platforms.
✓ A process to get a meaningful number of Amazon reviews posted on launch day.
✓ Outreach tracker (a document that will allow you to track outreach and commitments).
✓ Launch day punch list: a complete list of to-do’s for the big day.
PRICE: $1,499
P.S. We also offer the opportunity to rent the bookstore for a special and private book launch party! 🎉
Contact us to learn more and set up your session at hello@bedfordbooks.shop.
TESTIMONIALS
“Going through the DIY Book Launch program with Fran was exactly what I needed to feel less stressed about my launch. It was a total game-changer for me. I came out of the session with a crystal-clear plan on the marketing channels I should prioritize and how to best activate them. Just as importantly, I also have clarity on the areas I shouldn't waste my time on. If you're a nonfiction author who is looking for expert help with your book launch, I would highly recommend Fran and this awesome program!”
— Annie Orenstein, Author of Always a Sibling (Hachette 2024) and Sr. Research Manager, YouTube.
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“As a first-time author, Fran’s DIY Book Launch program was a game-changer. Though I’m a seasoned marketer, Fran made creating a breakthrough book launch easy and joyful. She has examples for every step of the process and organizes them for flawless execution. Most of all, I loved my session with Fran. I am blown away by her warmth, wisdom, and generosity.”
— Bonnie Wan, Author of The Life Brief: A Playbook for No-Regrets Living (Simon & Schuster 2024) and Partner/Head of Brand Strategy, Goodby Silverstein & Partners